Afras objectives

To realise our plans for the future, Afras bases its business around the following five key objectives:

We aim to maintain our premier position in the market, and improve it by focusing on our clients and meeting their needs, as well as innovating and being responsive to market changes. We aim to be always improving, by developing our human and financial resources, attracting the most qualified and experienced people, and acquiring the best equipment and machinery.

We aim to provide innovative and integrated solutions, which offer excellent performance. We couple this with a sincere willingness to serve our country by executing our projects to the highest standard, so achieving the objectives of the Government of the Custodian of the Two Holy Mosques.

We aim to build customers’ loyalty, and reinforce our relationship and partnerships with them to meet their expectations and ensure their satisfaction.

We aim to integrate our businesses and activities within a complementary and coherent organisation; we believe this will not only lead to our own prosperity, but that this will also contribute to the Kingdom’s social and economic development.